the practice of masking the originators of a message or organization (e.g., political, advertising, or public relations) to make it appear as though it originates from and is supported by grassroots participants.
eComm Cartel members will organically comment on Instagram posts, Reddit threads, X/Twitter threads, and Facebook groups. Our members will post organic content and questions e.g. Creating a post "What's your go-to dispensary for delivery?" in /r/newjersey on Reddit. Multiple authentic Reddit accounts will comment Authorized Dealer and why.
With astroturfing, not only do we create 'grassroots' buzz but more importantly, we are able to actually scale organic marketing versus just wishing for it.
Authorized Dealer should be mentioned every single time one of these threads pop up:
https://www.reddit.com/r/newjersey/comments/1irvtwa/whats_your_goto_dispensary_in_nj_and_whats_your/
https://www.reddit.com/r/newjersey/comments/1nf36lq/recommendations_for_good_dispensaries_in_the/
https://www.reddit.com/r/newjersey/comments/1q0oji0/dispensary/
